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TV customization & privacy

Apple TV privacy settings

Apple TV 4K groups tracking, location, app permissions and analytics under Settings, General, Privacy & Security. The Apple TV app on another TV has a different privacy menu, so identify whether you own an Apple TV box or are only using the Apple TV app.

Published by TV Remotely · Source checked 2026-10-26. Model and firmware behavior can differ; device tests are named only where performed.

Identify the device first

An Apple TV 4K box running tvOS has system privacy controls. The Apple TV app installed on a Samsung, LG or other TV has app-level settings instead. Apple documents both paths separately; changing one does not automatically change the other.

Decision diagram: Apple TV box or app? then tvOS permissions then Analytics then Play history separately
Original explanatory diagram; the exact menu may vary by model and region.

Read the device name in Settings before following a tvOS guide.

Review tvOS permissions

On Apple TV 4K, Apple documents Settings, General, Privacy & Security for Tracking, Location Services and permissions such as Photos, Bluetooth or Microphone where available. You can inspect app tracking requests and disable Allow Apps to Ask to Track.

Check each app’s actual permission; a global tracking choice does not replace app account privacy options.

Choose analytics and app history separately

Apple documents Share Apple TV Analytics and Share with App Developers under Analytics and Improvements. In the Apple TV app, play history and search history affect recommendations and are managed in that app’s Settings.

Make one change at a time, then revisit the menu to confirm it saved. Availability differs by hardware and region.

Sources and verification